About Colors

Colors improve our experiences every day. Whether it’s the meals we enjoy with our families, the beverages we sip, or the occasional sweet we treat ourselves to, colors enhance nearly every dining experience.


Color in foods has a long and fascinating history worldwide. Foods and beverages have been colored throughout history.Wine has been colored since 400 BC, candy has been colored as far back as ancient Egyptians, and butter has been colored since at least the 14th. Colors derived from flowers, minerals, wood, insects and animals have been used for centuries.

Color is used in our lives to beautify our environments. Consumers express themselves and their personality using color. This comes through in how they decorate their homes, the color of the car they drive, the paint color chosen for each room in their home, the color of their clothing, the cosmetics they use or their hair color—all sorts of things!